A Complete End-To-End Solution

Our end-to-end solutions include program design, consultative guidance, implementation and software, training, marketing and technical support.

We know what counts from a partner, so we make it easy for you to get to market with reward programs that count to the individuals and business owners in your market.

Program Design and Consultative Guidance

We begin by determining which of our What Counts Rewards programs are the best fit for your market and your business strategy. And, since no two markets are alike, we further customize each program to meet your unique goals. Monthly reporting and ongoing guidance support our continuing commitment to your success.

Implementation and Software

Our implementation process is designed to maximize efficiencies and get you to market within 8-10 weeks. From the initial implementation kick-off to remote installation of our software to your first cycle run, our experienced team makes the launch of your new program smooth and seamless.


We offer comprehensive onsite training customized to your institution. Our two-tiered program provides a general product overview for all employees and specialized sales and product training for new account staff at the branch level. We include customizable templates for training and internal communications, live and recorded webinars, sales coaching and best practices guidance for staff rewards and incentives, and more.


Our programs include customizable templates for print ads, direct mail, outdoor, email, branch merchandising and sales collateral. These materials will be refreshed often to make sure your marketing programs remain contemporary and engaging. Licensed use of our What Counts Checking® trademarks is included, giving you world-class product naming with trademark protection at no incremental cost.

Turnkey and ready now

Building a new product in-house might normally take a year or more, draining time and resources or interfering with other strategic initiatives. What Counts Rewards is a complete customizable and turnkey solution -- so you’ll be in market in just a few months.

Experience and expertise

Since 1997 we have worked with over 1,000 community banks and credit unions. We understand retail banking, your business and your challenges ... and we have the expertise to provide complete guidance and support.

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