Every shopper starts with a grade of 5. A grade of 1‐10 is issued for every shop you submit. Your overall rating is an average of every grade you receive and reflects the quality of work you’ve provided throughout your Pinnacle mystery shopping history. Your shopper rating will adjust and become more meaningful as you gain experience.

Accuracy, writing, promptness, and dependability are major factors in determining your shopper rating.

Points will be deducted for not following instructions, not submitting reports on time, inconsistent answers, not providing enough commentary, unclear comments, failing to submit a required proof of visit, etc.

High ratings will be rewarded for reading and following instructions, completing surveys on time and without prompting from Pinnacle, answering questions correctly based on the criteria provided, providing full and detailed comments, responding to requests for more information or questions promptly and with a positive attitude, etc.

Pinnacle is looking for well done, clear reports that require little to no editing, paint a clear picture of the interaction that transpired, and include comments that convey facts and areas for improvement.