Rewards Checking

Checking account rewards programs are highly effective ways for financial institutions to attract and retain profitable account relationships. What Counts Rewards from Pinnacle Financial Strategies are debit card reward programs that attract and retain personal and business accountholders because they give customers what they want most: Cash!

Checking Account Rewards Programs Tailored to
Your Accountholders

We work with you to create the checking account rewards program that best meets your business objectives. Our customizable, turnkey programs allow you to offer cash-back rewards, high-interest rewards, or a combination of both when accountholders use their debit cards. You control the rebate amount and any account qualification criteria, like enrollment in e-statements or automatic bill pay, that benefit you and your customers. You can also customize your program to special interests, demographics, or groups in your community such as military service members, teachers, or customers dedicated to charitable giving.

Checking Account Rewards Program Options

Pinnacle will work with you to determine the best cash-back option for your financial institution and your market. Our team will guide you through program design, software implementation, training, marketing, and technical support to ensure your program’s success.

You can apply debit card rewards programs to any existing personal or business account, or you can choose to create an all-new Rewards Checking option to add to your product portfolio. All options are market-ready and simple to promote.

Rewards for Personal Accounts

A credit or debit card.
Cash Counts

Accountholders earn cash rewards for using their debit cards. Benefits include increased interchange income, increased ACH and debit card use, strong account retention, and lower statement rendering expenses.

Percentages going up or down.
Interest Counts

Rate-sensitive accountholders, particularly in mid- and affluent markets, earn savings from electronic usage. Interchange income from a higher volume of debit card transactions is shared with accountholders in the form of higher-than-average interest rates.

Hands cupped around a dollar sign.
Spending Counts

This option combines market interest and a cash rebate on monthly debit card signature transactions. You determine the qualifying criteria based on debit card transaction dollar volume.

Person making a purchase using their card and mobile phone.
Mobile Counts

Appeal to digital-first, always-connected consumers with a program designed for accountholders who do all of their banking on their mobile devices. With cash rewards for debit card use, point-and-click deposits, mobile bill pay, and reduced overdraft fees, this program is ideal for a younger, underserved market.

Rewards for Business Accounts

Person using a tablet to make a purchase using a card.
Business Counts

Complement your small business product suite with a program that allows accountholders to earn rewards by using their debit cards. Business owners have the opportunity to earn cash-back rewards for everyday business expenses.

Bank symbol surrounded by currency symbols.
Business Spending Counts

Offer a new alternative in a post-Reg Q environment with a checking account rewards program designed to complement your small business product suite. Offer interest plus spending rebates, earned by qualifying debit card transaction dollar volume.

The Benefits of Checking Account Rewards Programs

  • Attract new accountholders
  • Differentiate your institution in your market
  • Promote positive changes in consumer behavior
  • Attract and retain profitable relationships
  • Create cross-sell opportunities

Build Your Business with a Strategic Rewards Program

The right What Counts Rewards program from Pinnacle will help you retain customers and increase your income. Get in touch to explore your options and choose the best one for your financial institution.